Feeding Brighter Futures - One Million Meals
Wednesday, 5 June 2013 | D for Dog
Pedigree are donating one million meals this year to rescue dogs in rehoming centres nationwide.
Every dog deserves a loving home. That's what we believe at Pedigree, and it's what inspired us to launch our Adoption Drive in 2008. Over the past 5 years we've been supporting rescue homes to help thousands of abandoned dogs find happy, new homes. We've distributed grants across Britain. Grants that have helped improve conditions for dogs when they need to be cared for most, grants that have built new roofs, bought new equipment and paid for rescue dogs to have individual, focused and loving care.
What we provide beyond money, is nutrition; and because the right nutrition is the first step to a brighter future we've decided to launch a new initiative to extend our involvement. The Pedigree Feeding Project. We are launching with a huge commitment. In 2013 we will donate one million meals to rescue homes nationwide. One million meals to help more abandoned dogs back to being the happy and adored family pets they deserve to be.