Where's Mum? Campaign

Marc The Vet “Where’s Mum?” is a brand new anti-puppy farming campaign. TV Vet, Marc Abraham, with celebrity support, is launching this new campaign designed to help the British public choose a healthy happy puppy.

The campaign wants to educate potential owners about the cruel trade of puppy farming and make sure that they only buy from a reputable and honourable breeder.

"These days it’s never been easier to get your hands on a new puppy. But how can you be sure that this tiny ball of fluff will grow into a happy and healthy dog and live to a ripe old age of sometimes sixteen years old?" says Marc The Vet.

The following information about the campaign and what to be aware of when getting a pup comes from Marc The Vet's website “Where’s Mum?” campaign.
A combination of cute and convenience culture means prospective dog owners are finding themselves helplessly lured into pictures of little balls of fluff that they can take home, feed, play with, and look after for the rest of the dog’s happy and healthy lives.

Sadly the reality is far from either cute or fluffy with well meaning dog lovers ending up with a depressed, sick, diseased puppy that doesn’t resemble its picture or breed it’s advertised as.

These puppies which commonly die young or costing the new owner thousands of pounds to fix are typically born on puppy farms – commercial breeders that put profit before welfare mass producing sick pups to sell from outlets such as pet shops, websites, free newspaper adverts, even motorway service stations and dodgy car parks.

By inviting celebrities to take part in “Where’s Mum?” it’s hoped that the message about how to get a dog responsibly and ethically will get across to the exact celebrity influenced public that continue to buy diseased farmed pups without knowing.

Puppies depend heavily on their mums in the early weeks of life, not just for milk but also for developing their socialisation skills which help set them up for life. I want everyone buying a puppy to ask one simple question: “Where’s Mum?”

If the breeder or puppy’s seller can’t or won’t show you the puppy with its mother, then you should suspect the puppy was born on a puppy farm and go elsewhere such as a responsible breeder or rescue shelter.

Only buy a puppy if:
- You can see puppy interacting with mum
- It’s a breeder recommended by the Kennel Club (preferably Assured Breeder)
- It’s a rescue centre that’s a registered charity

Be suspicious of a farmed pup if:
- Mum isn’t there (she’s most likely miles away on cruel puppy farm)
- You’re told mum’s at the vet, been run over, sick, basically anywhere else
- Price is either very cheap (£100-£350) or very expensive (£2000-£7000)
- Pup is being sold in a pet shop or garden centre
- Pup is sold from website, Friday Ad, motorway service station, pub
- You’re offered free delivery

The “Where’s Mum?” campaign will run all summer with various celebrities and their mums and dogs raising awareness until Pup Aid puppy farming awareness day in London on Saturday September 8th.